Corporate Affairs

Following the University's review of professional services in 2007, the new department, Corporate Affairs was created.  We provide professional services that contribute towards the achievement of the University’s vision and strategic objectives, and support faculties and professional service departments in the delivery of their corporate plans.  

The department is based at Craighouse Campus under the directorship of Louise MacDonald. Biographies for each member of staff can be found in Meet the Team, or download the  Department Structure (includes staff names and contact numbers).

What We Do 

Corporate Affairs would like to be involved in your project from the outset. By getting involved at an early stage, we will be able to contribute to an integrated plan that ensures our expertise adds value in the most effective way. An overview of services is below:

Corporate Communications offers

• Communications advice including creating strategic communication plans to target specific audiences
• Media relations – generating news articles, TV, radio or web coverage, features, interviews and opinion pieces
• Key messages, facts and figures and core information for your use
• Speech writing for senior management
• Corporate event management, including Professorial Lecture series
• Events advisory service
• Advice, management and co-ordination of internal and external communications.

Governance & Management Services offers

• Diagnostic legal guidance and procurement of advice from the University’s solicitors
• Advice on your obligations under the Data Protection Act, Freedom of Information Scotland (FOI) and Environmental Information Scotland (EIR) Regulations
• Co-ordination of information in response to FOI and Environmental Information Regulations (EIR) requests
• Advice and training on records management procedures, including electronic records, and on records held in the University archive
• Development of good practice guidance on governance and committee servicing
• Professional support for Court and its committees, Academic Board and Principal’s Executive Group
• An annual calendar of meetings and key events.

 Health & Safety offers

• Advice for events, research, projects, risk assessments, Knowledge Transfer Partnerships etc
• Fire risk assessments of campuses and residences
• Advice on all new building or alteration projects
• Advice on health, safety and fire policies and procedures
• Detailed accident or incident investigation and reporting as required by legislation
• Accredited in-house training and competency courses
• Health, safety and fire information booklets, forms, checklists, guidance, policies and procedures and training information available online
• Internal and external networking groups.

Marketing & Brand offers

• Marketing advice and guidance including customer segmentation, targeted marketing, key messages, integrated campaigns, advertising and promotion, evaluation and achieving the best return on investment from your marketing spend
  
• Design, development and delivery of advertising and student recruitment campaigns including UCAS, Clearing etc
  
• Design and production of marketing materials, including brochures, posters, flyers, leaflets, postcards, banners, merchandise etc
  
• Project management and production of corporate publications
  
• Advice and guidance on the correct use of the brand
  
• Graphic design services
  
• Photographic services
  
• Creative service agency management.

 Web & Digital Communications offers

• Content creation for corporate sections of the internet and intranet
• Guidance on writing for the web and advice on search engine optimisation
  
• Training for content editors on updating and maintaining the internet and intranet and on how best to deliver your content / service online
  
• Advice on our understanding of customer preferences and on tailoring your content to meet their needs
  
• Website statistics and site performance data to inform your delivery of online content and achieve improved return on investment
  
• Web and digital design service
  
• Consultancy on the digital elements of campaigns – including tracking, measurement and return on investment review
  
• Digital Customer Relationship Management activity including HTML email design
  
• Multimedia and video production and management
  
• A lead on the adoption and use of social media, such as YouTube, Facebook, Bebo and Twitter
  
• Monitoring emerging trends and technologies.