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Marketing & Design

 

We offer a wide range of marketing services to internal clients throughout the University. If you have a product or service you want to market to an external audience of students, businesses or other stakeholders, we are here to help you.

 

Marketing consultancy

 

Get us involved early and we'll help ensure the best return on your marketing spend. Our services go well beyond just producing leaflets and brochures, talk to us from the start and we can help you put together a whole marketing strategy. This would cover such things as customer segmentation, key messages, integrated campaigns and detailed advice on which marketing tactics will work best. 

 

We work closely with Student & Academic Services, Schools and International Operations designing, developing and delivering integrated student recruitment campaigns, including UCAS and postgraduate advertising. For further information contact Leanne Mabberley on l.mabberley@napier.ac.uk or ext 6312.

 

Design for print

 

If you need artwork or printed collateral, our graphic design team can help you out. For smaller projects, we have a highly cost effective internal design team. And to help out when demand peaks, a team of external freelancers on call, at the same competitive rate.

 

We design and produce a wide range of marketing materials including brochures, posters, flyers, leaflets, adverts, postcards, banners and merchandise. We can manage your design project from beginning to end, including all planning, design and even get you printing quotes, helping you to manage costs and timescales. We'll keep you up to date with progress, working with you on selecting design ideas and other options as we go.

 

For those new to the process, we recommend reading our  Design Project Guide, which gives an overview of the service we offer and how to get the best out of it. If you want to get straight to work, fill in our Marketing and Communications Service Request form and send back to marketing@napier.ac.uk. You may not have all the answers yet but this provides a basis for a conversation to discuss and finalise your brief. This forms helps us ensure we have all the information we need to give you what you need.

 

For larger jobs or whole campaigns we have approved external design and artworking suppliers, who know and understand our brand and are on hand to quickly provide creative input. The marketing and brand team manage these agencies and allocate work in accordance with University and faculty priorities. A competitive tender process was followed to appoint these agencies, who undertake work for the whole University. Individuals should not appoint their own creative design agencies without first consulting Leanne Mabberley on ext 6312.

 

Video & Multimedia design

 

We provide a high-quality, on-brand design service for all electronic media including the University corporate website, the intranet and student portal, as well as multimedia presentations, video productions and HTML emails, which can be issued via University's Customer Relationship Management System.

 

We do some video and multimedia work internally, but we can also help to outsource larger projects. We have access to excellent video production companies and external design agencies that specialise in digital communications.  If you have a service request please fill in our Marketing and Communications Service Request form and send back to marketing@napier.ac.uk.   You may not have all the answers yet but this provides a basis for a conversation to discuss and finalise your brief. This forms helps us ensure we have all the information we need to give you what you need.

 

Photography

 

If you need an image for use in your marketing materials or website, the University Image Bank should be your first point of call. Have a browse and if you find something you like, just contact our photographers on photography@napier.ac.uk for a high resolution copy. Please note that copyright conditions apply. Please consult our photography unit for advice on ext 6236 or photography@napier.ac.uk

 

Alternatively if you can't find what you need in the image bank, you may need to commission a new shot to be taken. 

To do this fill in our Marketing and Communications Service Request form and send back to marketing@napier.ac.uk.   You may not have all the answers yet but this provides a basis for a conversation to discuss and finalise your brief. This forms helps us ensure we have all the information we need to give you what you need.

 

Data Protection


Photographs and any digital image of a person are considered personal data. All pictures taken by University staff are subject to the Data Protection Act 1998 and University permission forms must be signed by participants before any picture can legally be used. You should always gain consent from individuals when photographs are taken. When crowd or group photographs are taken, written consent is not required from each person, however individuals should be given the opportunity to remove themselves from the area being photographed. Further details are contained in the Data Protection Act code of practice for photography and film


An individual may, at any time, withdraw consent from further use being made of their photograph. This request should be submitted in writing to the University Secretary's Office indicating when the photograph was taken. It should however be noted that publications in circulation will not be withdrawn. The withdrawal will take effect from the subsequent production of the publication.