Guide to Campaign Master
The University has a contract with email marketing software provider Campaign Master until 2021 to support student recruitment and internal communications.
This page provides a framework for Schools and Service Departments interested in having their own account to communicate with stakeholders.
What does the Campaign Master platform provide?
Campaign Master is cloud-based and its core functions and modules allow users to:
- Quickly produce mobile-optimised HTML emails using either a Drag and Drop or Open Editor tool
- Send emails out through the platform and access detailed reporting on whether your emails are being opened and what parts of your content are proving popular
- Set up workflows and automate campaigns
- A/B testing – finding out what content works with a small number of stakeholders before sending your email out more widely
- Integrate a range of Contact Relationship Management (CRM) sytems with the Campaign Master platform. This includes MS Dynamics but not Raiser’s Edge
- You can find more on what the platform offers here.
How do I get an account and what does it cost?
Setting up a sub-account costs a one-off payment of £150 plus VAT. There is also an annual maintenance fee per sub-account of £120 plus VAT.
All sub-accounts will be set up with a general Edinburgh Napier Drag and Drop template. If a School or Service wishes to have a bespoke HTML template created this will come at cost of £500 plus VAT per template for the design and build.
Campaign Master also comes with a range of modules
in addition to the standard sub-account package. These cost £50 plus VAT per module on a monthly basis.
Should you want to integrate your sub-account with a CRM this will come at an additional one-off cost of £750 plus VAT and then a £50 per month for the duration of the contract.
Data Protection and Campaign Master training
All designated users of a School/Service will be provided with training on the platform as part of the sub-account set up.
All users will also have to complete an online Data Protection refresher session and a System User Access form before they can use the system.