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Guide to Campaign Master

The University has a contract with email marketing software provider Campaign Master until 2021 to support student recruitment and internal communications.

This page provides a framework for Schools and Service Departments interested in having their own account to communicate with stakeholders.

What does the Campaign Master platform provide?

Campaign Master is cloud-based and its core functions and modules allow users to:
  • Quickly produce mobile-optimised HTML emails using either a Drag and Drop or Open Editor tool

  • Send emails out through the platform and access detailed reporting on whether your emails are being opened and what parts of your content are proving popular

  • Set up workflows and automate campaigns

  • A/B testing – finding out what content works with a small number of stakeholders before sending your email out more widely

  • Integrate a range of Contact Relationship Management (CRM) sytems with the Campaign Master platform. This includes MS Dynamics but not Raiser’s Edge

  • You can find more on what the platform offers here.

How do I get an account and what does it cost?

If you’re interested in setting up account you should contact ednapiernews@napier.ac.uk

Setting up a sub-account costs a one-off payment of £150 plus VAT. There is also an annual maintenance fee per sub-account of £120 plus VAT.

All sub-accounts will be set up with a general Edinburgh Napier Drag and Drop template. If a School or Service wishes to have a bespoke HTML template created this will come at cost of £500 plus VAT per template for the design and build.

Campaign Master also comes with a range of modules in addition to the standard sub-account package. These cost £50 plus VAT per module on a monthly basis.

Should you want to integrate your sub-account with a CRM this will come at an additional one-off cost of £750 plus VAT and then a £50 per month for the duration of the contract.

Data Protection and Campaign Master training

All designated users of a School/Service will be provided with training on the platform as part of the sub-account set up.

All users will also have to complete an online Data Protection refresher session and a System User Access form before they can use the system.

Further information

To get started or for any other questions, please contact ednapiernews@napier.ac.uk