Digital communications play an increasing role in all our marketing activities. To help you make the most of this media, we offer a central resource of specialist support staff, managing the design, development and use of our external website, social media profiles and staff intranet.
We can provide advice and guidance on the best media for you, help implement your project and measure the results for you. We measure traffic from marketing urls such as www.napier.ac.uk/jobs and we use tracking codes on all of our digital marketing activity. This supports campaign evaluation and benchmarking, to inform future decisions on improving return on investment.
Please note that Sharepoint team sites, the staff directory and student portal are owned and supported by C&IT Services. Contact firstname.lastname@example.org or ext 3000.
WebCT is owned and supported by Academic Development. Contact Stephen Bruce on email@example.com or ext 6116.
The website is the primary public-facing web resource for the University and is often the first point of contact for potential customers and stakeholders.
The University website is made up of two primary components:
- www.napier.ac.uk, the content managed section, which ensures a University-wide integrated & clear system of navigation and design, providing a consistent user journey across the site.
- www.courses.napier.ac.uk, the courses site, which link to SITS and contains all the latest online course information.
Who updates the external website?
The website uses a content management system - Microsoft's Sharepoint 2010 - to allow authorised users to edit and administer sections of the website.
The central team are responsible for updating and maintaining the online courses information and much of the information in the Live, Learn and About Us sections of the site. Schools, faculties and departments manage their own content.
If you have information that you would like to place on the website, please first check with the content editor for the appropriate content section. If none exists or you would like to get trained in this role please get in touch with Pete Myall on ext 6493, firstname.lastname@example.org. We provide training on how to write for the web and use the content management system.
All content editors should use the guidelines for writing for the web and the CMS manual.
If you would like to add a new course to the course listings complete the Course Details Form and send it to email@example.com
Many of our customer and stakeholder groups like to engage with us via social media sites. To facilitate this dialogue we have set up the following University owned pages.
Primarily aimed at prospective undergraduates and postgraduates, Facebook can be used as an effective tool to promote the University as an interesting place to be. It can also be used to communicate messages to current students, improve enquiry-handling and facilitate discussions between our current & prospective students.
We use Twitter to communicate with current and potential students and staff, as well as current and prospective business partners.
A video sharing website where we upload and share all of our corporate videos, to promote the University to the wider public. By sharing links and favourites, we can also profile our students' video work, and any interesting videos to do with Edinburgh Napier.
Marketing and Communications, within ERC, manage these pages for the use of the whole University and can help you to publicise your news via these networks - please email firstname.lastname@example.org if you have any news you would like to share.
The staff intranet target audience is internal staff andated groups, like external examiners.
Most of the intranet is unrestricted and accessible to the outside world. This is in keeping with Freedom of Information principles, and in line with the University's information strategy.
Content managers have been established for each service unit and some schools / faculties with update and approval rights while the central team manages certain core parts of the site. The intranet structure is aligned with the University's organisation structure, and any changes to this must come directly from Human Resources.
Find a content editor.
On the homepage you will find recent News, Events and Announcements affecting staff at the University. You should check it at least every morning when you log in, to see if anything new has been added which is of relevance to you. If you have any information for this area, send the details to EdNapierNews@napier.ac.uk or email@example.com.
If you have any other questions about the intranet please contact Scott McNeil on firstname.lastname@example.org or ext 5354.