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​Writing for the web

Writing copy that works on the web isn't difficult, but you may have to learn a few new rules to make sure you get your message across.
Following these guidelines will make sure that everything we publish on the web is well-written, usable, consistent and designed with the user in mind.


  • How to write for users

    People don't read on the web: they scan pages for information they need, and give up if they don't think they can find it. Here's how to write with that in mind.

  • Page elements

    Don't just write in blocks of text. Use headers, lists, links, and tables to communicate with your reader.

  • Napier style

    Sometimes, there's more than one way to use English correctly. However, we need to be consistent in the way we use language, so that we always communicate with one voice.

  • Vocabulary

    Some of the words and phrases that we commonly use on the web. Make sure you use them properly.

  • Images and video

    Using images and video can really help you communicate online. Here's how to make them work for you.


  • Content checklists

    Use these checklists to help you plan your content, and make sure that it's accurate, usable, consistent, and necessary.

  • Writing tools

    Use these tools to make your writing clearer, sharper, and optimised for the web.