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​Strategy 2020: Building Success


Download the full Strategy 2020 or the summary version.




An enterprising and innovative community renowned internationally, with an unrivalled student learning experience.



Our purpose is to deliver high quality education and research to add value to the social, cultural, economic capital of the communities we serve. We work at the leading edge of our academic disciplines in research, pedagogy and professional practice, developing highly valued graduates and delivering research outcomes that together transform communities.



Our distinctiveness will be founded on:

  • Academic disciplines connected to contemporary challenges
  • Wide ranging and meaningful employer and business engagement
  • A student learning environment that integrates academic theory and challenge with work-related experiences
  • Active approaches to learning
  • A deep connection to the world around us

Strategy 2020 development

The University’s Strategy 2020 was developed between October 2013 and March 2014 and approved by the University Court in March 2014. Staff and Students were consulted across a variety of forums including campus conversations, student senate, discussion forums and via a specially set up email inbox where teams and departments could share their opinions. A number of local and international partners and stakeholders including partner colleges, business leaders, community councils and the Edinburgh consular corps have also been asked to input into the development.

In developing the strategy the University Leadership Team also drew on the available information regarding perceptions of the University, performance, trends in higher education, political developments and trends in the wider economy and society which have the potential to affect the University in the period to 2020 and thereafter.



Have a look at our short round-up film below which captures the process of developing our Strategy 2020.