To commemorate World No Tobacco Day, our Lecturer in Marketing, Dr Nathalia Tjandra, was invited to the University of Gadjah Mada in Indonesia to give a public lecture on tobacco marketing ethics.
More than 200 participants attended the lecture, consisting of students from various Universities, Academics and anti-tobacco activists.
The lecture was also covered by local and national newspapers, as well as being on the national website which urges Indonesia to join the Framework Convention of Tobacco Control.
The research on tobacco marketing ethics was funded by Edinburgh Napier and Carnegie Trust, with academic article: 'To revel in someone else's misfortune? An exploration of the perception of Indonesian smokers towards tobacco marketing - A virtue ethics perspective' winning Academy of Marketing 2015's Best Paper in Ethics and Marketing track.
This is a wonderful of example of the University's international reach, showing how we are successfully building our academic reputation.