​Tracking and measurement

We regularly measure and track website usage with analytical tools to inform us about our users’ journeys. This helps us identify and prioritise areas for development and to continuously improve the effectiveness of the website.

We can also provide advice and guidance about the effectiveness of marketing and communication campaigns. We can measure visits from URLs that you include in publications or posters (if you let us know first!), and we always track activity on our digital marketing activities. This supports campaign evaluation and benchmarking, to help improve future return on investment.

Please email webteam@napier.ac.uk if you would like information about tracking and measuring your digital activities.