Marketing & External Relations Department
The Marketing and External Relations department, based at
Sighthill campus, is responsible for building our reputation, promoting our academic excellence,
sharing our student experience, highlighting our research and innovation, driving
our fundraising ambition and ensuring we engage with our alumni.
We develop and implement a comprehensive
strategy across 4 teams that drives awareness, engagement and advocacy for the
University, enhancing its impact regionally, nationally and internationally.
Geoff Day, the
University’s “head storyteller” leads the team, which includes branding experts,
fundraisers, events specialists, marketers, analysts, alumni professionals,
journalists, film makers, designers, digital specialists, issues management
experts, social media specialists and other creative communications navigators.
Marketing and External Relations is made up of four distinct teams:
- Marketing
- Communications
- Creative
- Development and Alumni
Our goal is to be a well-respected team of
experts which delivers results, exceeds expectations and provides an outstanding
service to all our audiences by delivering communications, marketing partnerships
and development activity which attracts the brightest minds engaging all of our
audiences with our extraordinary work.
Our guiding principles
§ creativity
§ agility
§ drive
§ collaboration
§ integrity
§ engagement