​Trade Marks 

Trade Marks are any "sign", e.g., word, device, logo, legend, label, container that usually identifies goods or services from a particular source and thus serve to distinguish between different sources. ​

As Trade Marks are associated with image and reputation, they can be expensive to develop and a very expensive loss if devalued by counterfeiters or the competition. It is useful to use the symbol ® if the Mark is Registered and TM if you wish to indicate merely proprietary rights. These have little legal importance, but are very useful as deterrents (although ® should not be used if the Mark is not registered). 

Remember to use the correct mark:

• Unregistered trade marks use ™

• Registered trade marks can use ®

Did you know the Edinburgh Napier University logo and the famous 'triangle' are a registered trademark? – in word, device and colour!

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