Events and Campaigns
Although we use a variety of online and digital channels to
communicate with our students, we believe it is just as important to provide
students with the opportunity to engage in person. We run experiential campaigns
over the two exam periods in order to create interactive experiences for
students and give them positive memories to take away.
Garden of Growth
During the first week of exams, we set up installations on
all three campuses for students to enjoy our ‘Garden of Growth’. The concept
was to reflect the changing of the season and tie in with the spring-like ideas
of growth, new beginnings and positivity.
We had staff on hand during the key busy periods through the
week to encourage students to visit the gardens and build their own seed pots
using provided soil, pots and wildflower seeds. The pots came with a positive
message students could attach as they took their free gifts away with them.
Over the course of the week, students took around 1,400 seed pots away with them and many expressed delight and appreciation at the gesture. We saw high levels of engagement at all campuses and on social media, where students showed off the pots and messages they had chosen.
Magic Trees of
Exam Positivity (Dec)
To tie in with the festive season and also give students
something fun and engaging to see when they came out their exams, we set up the
‘Magic Trees of Exam Positivity’ for one day on each campus. As well as the
Christmas trees and candy cane backdrop, we enlisted the help of student ambassadors,
who dressed up as elves to chat to students and hand out free shortbread.
The ‘positivity’ aspect of the event saw hundreds of candy
canes hung on the Christmas trees, each with a positive message attached. The
students were encouraged to pick a message for themselves, take a selfie and
enjoy some free shortbread as they left after their exams.
Many students commented how nice a surprise the event was
and were cheered up and pleased to see it. Almost all the 1,000 shortbread
biscuits were taken and each campus saw high levels of engagement on each of
the three days.
We work with colleagues across the university to deliver
campaigns that students can positively engage with. Sometimes these campaigns
are for individual departments, including Student Wellbeing and Inclusion and
Property & Facilities, and at other times we lead on larger,
university-wide campaigns such as the National Student Survey and Preventing
If you would like to work with us on a campaign, please