​​Events and Campaigns

Although we use a variety of online and digital channels to communicate with our students, we believe it is just as important to provide students with the opportunity to engage in person. We run experiential campaigns over the two exam periods in order to create interactive experiences for students and give them positive memories to take away.

​Garden of Growth (Apr/May)

During the first week of exams, we set up installations on all three campuses for students to enjoy our ‘Garden of Growth’. The concept was to reflect the changing of the season and tie in with the spring-like ideas of growth, new beginnings and positivity.

We had staff on hand during the key busy periods through the week to encourage students to visit the gardens and build their own seed pots using provided soil, pots and wildflower seeds. The pots came with a positive message students could attach as they took their free gifts away with them.

Over the course of the week, students took around 1,400 seed pots away with them and many expressed delight and appreciation at the gesture. We saw high levels of engagement at all campuses and on social media, where students showed off the pots and messages they had chosen.​

Magic Trees of Exam Positivity (Dec)

To tie in with the festive season and also give students something fun and engaging to see when they came out their exams, we set up the ‘Magic Trees of Exam Positivity’ for one day on each campus. As well as the Christmas trees and candy cane backdrop, we enlisted the help of student ambassadors, who dressed up as elves to chat to students and hand out free shortbread.

The ‘positivity’ aspect of the event saw hundreds of candy canes hung on the Christmas trees, each with a positive message attached. The students were encouraged to pick a message for themselves, take a selfie and enjoy some free shortbread as they left after their exams.

Many students commented how nice a surprise the event was and were cheered up and pleased to see it. Almost all the 1,000 shortbread biscuits were taken and each campus saw high levels of engagement on each of the three days.

Other campaigns

We work with colleagues across the university to deliver campaigns that students can positively engage with. Sometimes these campaigns are for individual departments, including Student Wellbeing and Inclusion and Property & Facilities, and at other times we lead on larger, university-wide campaigns such as the National Student Survey and Preventing Sexual Violence.

If you would like to work with us on a campaign, please email studentcomms@napier.ac.uk

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